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It has been a crazy, roller coaster year for retail this year, lock down, restricted operational hours and off days has put an enormous pressure over retailers. This has not only disturbed the cash flow management and inventory liquation of summer stocks. This whole series of episodes effected the winter planning of number of SME’s…

Customer loyalty is not a new term used by companies, retailers and merchants. it’s a 200 years old concept started with coupons, token and now re-shared as a digital tool to intact your customers/members. When it comes to investing in your customers’ emotional wants and needs, brands need to think bigger. Knowing customers on an…

Pandemic in shape of COVID 19 has brought lots of changes in the retail world at both ends, to the retailers as well as the shoppers. On one side, where retailers have realized the value of consumer insights, customers shopping pattern, target marketing and enhanced conversions. The shopper on the other side became more smarter,…